Coaching Certificate

Presenter - Susan Nash (ENFJ)

Sunday, July 16  - 1 p.m. – 5 p.m.; Monday, July 17 - 9:00 a.m. – 5:30 p.m.

This is a unique opportunity to attend an in-person APTi Coaching Certificate Program (only previously offered via Webinar) 

APTi Type Coaching Certificate Using Multiple Models

If you are a coach or HR Practitioner whether within an organization, in Academia or an independent consultant, the APTi Type Coaching Certificate Using Multiple Models will provide a great opportunity to build your self-knowledge and enhance your credibility with your clients. 

The Certificate comprises of 3 parts:

  1. Review two Webinar recordings originally presented to APTi by Susan Nash: 

    1. Coaching using Cognitive Processes 

    2. Overview of the Beebe archetype model

  1. Participate in a Pre-Conference Workshop with Susan Nash  July 16-17, 2017             

    1. July 16: 1:30 – 5:00 Temperament and Coaching

    2. July 17: 9:00 – 12:30 Interaction Style and Coaching

    3. July 17: 1:30 – 5:30 Contextual Coaching and Case Studies

    4. July 17: 6:30 – 8:00 One-on-one Q and A with Susan

  1. Complete a simple post-course assessment and submit two case studies. To pass, you must receive an 80% for each post-test within 45 days. You’ll have 3 chances to re-take the post-test if needed. If you do not pass after the third attempt, you can re-apply for the certificate.

At the completion of the certificate, participants will:

  • Have greater self awareness of their own and others strengths and potential blind spots.

  • Be more open to others ideas and points of view.

  • Demonstrate respect for other perspectives.

  • Be able to flex their style to coach diverse populations more effectively.

Along with the personal sense of accomplishment of being rewarded an APTi Coaching Certificate of completion, you will have tangible evidence of your professional development. 

Cost: $395 (Early Bird Rate)  All selections are non-refundable.

Content to be Covered is as follows:

By Webinar:

Webinar One: Cognitive Processes and Coaching

When you’ve completed the MBTI® qualification program, it is very easy to focus on the four dichotomies alone. However the “four-letter code” was created by Myers and Briggs as a short cut for understanding which of the eight cognitive processes you naturally access and in which hierarchy. Understanding these eight functions (originally described by Carl Jung) provides type practitioners with innovative new ways to use type within organizations, adds another area of depth, and can overcome the objection “Oh I have done MBTI”

In this two-hour Webinar you will:

  • Learn about the eight cognitive processes (Extraverted Sensing - Se, Introverted Sensing -  Si, Extraverted Intuiting  - Ne, etc.)

  • Know the hierarchy of functions for all 16 types.

  • Understand how this knowledge can be applied in coaching and working with others.

Webinar Two: Coaching and the Beebe Archetype Framework

The key to understanding exactly how functions play out in each type can be explained using archetypes. Archetypes are defined as "a way of organizing human experience that gives it collective meaning".

Jungian analyst John Beebe has developed a model that shows how the function-attitudes may be expressed in the individual psyche.

In this two-hour Webinar you will:

  • Learn about the eight Beebe Archetypes.

  • Profile your “Type” to understand how these Archetypes might influence your perception and judgment.

  • Define specific action steps to capitalize on this knowledge.

Pre-conference workshop:

July 16: 1:30 – 5:00 Temperament and Coaching

Temperament is a separate and yet complementary theory to Psychological type. Temperament provides a unique insight into how individuals tend to be motivated differently and share differing core values – both relevant topics for coaching and leadership. Temperament can be defined as a pattern of needs, values, talents and behaviors that underlies your way of acting and being in the world. Originally integrated with psychological type by David Keirsey, and brought into the 21st century by Linda Berens, temperament provides additional understanding of core drivers and innate stress responses.

In this interactive hands-on workshop you will:

  • Learn about the four temperaments and what each expects from the coaching process.

  • Analyze your temperament and understand your innate gifts and potential blind spots as a coach.

  • Explore how to build commonality with different temperaments.

July 17: 9:00 – 12:30  Interaction Style and Coaching

Interaction Style is another separate and yet complementary theory to Psychological type. Interaction Style can give unique insight into innate communication patterns, potential sources of potential conflict, and approach to change. Interaction Style can be defined as a pattern of physical energy, pace, movement and outward behaviors correlated with mental aims, beliefs and innate talents that underlie the ways in which you might engage with others to get your needs met. Based on William Marston’s work, Linda Berens was able to articulate how this theory linked with psychological type.

In this interactive hands-on workshop you will:

  • Learn about the four Interaction Styles and how each naturally approaches the coaching process.

  • Analyze your Interaction Style and understand your innate gifts and potential blind spots as a coach.

  • Explore how to flex your style to build a more cohesive coaching relationship.

July 17: 1:30 – 5:00 Contextual Coaching and Case Studies

Much emphasis in performance management today is around developing strengths. While many tools are available to diagnose strengths (type being a key tool in assessing innate talents), there is not always a clear-cut process to show how to develop strengths. Therefore, much training and coaching activity continues to be on learning new skills or overcoming weaknesses.

In this hands-on workshop you will learn a model to help individuals develop their strengths, as well as learn new skills or overcome innate blind spots. You will then learn or review how these can be integrated with the Interaction Style/Energy framework to create a more effective and targeted coaching conversation. The session will be fast-paced with exercises, knowledge checks and case studies. You will walk away with a performance development methodology to harness talents, and a greater understanding of how to adapt your coaching style to the performance level of the individual that you are coaching.

July 17: 6:30 – 8:00 One-on-one Q and A with Susan

Presented by Susan Nash - Born in the UK, Susan moved full time to the USA in 1987 and now divides her time between the US and UK. She focuses on applying type knowledge to businesses in a practical and relevant way - her specialty is in making type accessible to all types. In addition she trains internal trainers to facilitate effective workshops, and trains managers to be effective coaches. Finally she custom develops a range of soft skills programs for clients such as Nautica, PUMA, Kipling, Converse, Google and Oracle. When not working with clients, Susan has written ten books, six of which are on personality type. For leisure Susan likes to travel when not hanging out with her six grandchildren.

What are the standards of psychological type? Click HERE to view.