Common objections when people are first introduced to type often include statements like “Why can’t I be both?” and “Don’t put me in a box, stereotype or label me!” We will discuss how to deliver the key benefits ofpsychological type to your clients before (or even without!) presenting the full four-letter type code. Discover some of the most efficient techniques and tips to get people to realize the value of “Gifts Differing” while avoiding the hangups that interfere with their putting this knowledge into practice. Learn to design your activities to lead your clients to an appreciation of differences - that guy in the next office is not (usually) out to get you - so that whatever activity you choose will get you to get the results you want. The tips and techniques in this presentation are useful for all skill levels and especially for those who are newly qualified.

You can see a teaser video here: https://www.youtube.com/watch?v=LHJkhvjhi6E

Main “take aways” for personal use:

• Tips for introducing type to friends and family

Main “take aways” for professional use:

• Advice on front-loading your sessions to counter objections before they come up, including:
• Presentation strategies
• Multiple activities for explaining the core benefits of type
• Many specific phrases they can place in their slides or presentations to promote accurate understanding of type

About Sterling:

Type Certified for over 15 years.  Sterling’s combination of technology, mathematics, business, marketing, OD and psychological type led him to found Step Research, a psychology software company. Previously at Disney for 13 years in IT and Marketing. On the APTi board for 4 years

To register:

https://apti.memberclicks.net/index.php?option=com_mcform&view=ngforms&id=2087483#/

Registration closes on Monday, May 17th.