3 Things HBO's ‘Persona’​ Got Wrong About the MBTI®

HBO Max’s new documentary is an all-out attack on how personality assessments, like the Myers-Briggs Type Indicator (MBTI®), are being used throughout talent management at companies — hiring, developing, and placing employees. 

A great deal of what Executive Producer Merve Emre is reporting is true: The wholesale abuse of personality tools occurs throughout organizational life.

Yet, it does not have to be this way. ‘Persona’ fails to recognize that these tools can, and have, effectively pointed people to tremendous constructive outcomes.

Read Roger Pearman's response to the HBO documentary here.


Association for Psychological Type International

The Association for Psychological Type International (APTi), founded in 1979, is an international membership organization open to any individual interested in personality type. APTi Members come from a variety of backgrounds and professions including business and industry, organizational development, religion, education, psychotherapy, and counseling. Members seek to extend the development, research, applications and ethical use of type theory. APTi is a 501(c)(3) tax-exempt organization.

MBTI® Research Then and Now: My Experiences
During a Decade of Research in the '90s



 A webinar with Keith McCormick on Thursday, April 22 from 12 - 2 p.m. EST

(11 a.m. CST and 9 a.m. PT)

The research was a collaboration of CAPT, Worcester Polytechnic Institute, and local schools. The talk will discuss the results only briefly. The emphasis of the talk will be the why and how of the research and what that means for research today. How it was conducted, how it was paid for, and how large-scale research is done ethically. Virtually none of the conditions that were in place during that time still exist today. Is research like this important to us as a community? Why is this kind of work is no longer possible or supported? What would that mean for the future of the type community?

 ** Note that there will be very little overlap between this talk and my January talk that drew some national APTi attendees.

Register here: 

Keith McCormick Webinar

Registration will close on Tuesday, April 20th.

If you can't make the program, a video will be sent out to everyone who is registered.

Cost:  Free to APTi members. $20 for non-members