History of APTI
1979 to the present
Executive Summary of APT International History
The Association for Psychological Type International (APTI) attracts individuals from around the world who are committed to informing and educating about the appropriate and effective use of psychological type. C.G. Jung’s propositions (1921) about the patterns he observed in others led to the realization that we could understand how individuals perceive and judge their experiences in meaningful ways. Isabel Myers and Katharine Briggs confirmed their own observations in Jung’s work, laying the foundation for the publication of a popular assessment, the Myers-Briggs Type Indicator (MBTI®). APTI’s original members found dynamic insights into their personal and professional lives through the use of the MBTI.
The use of psychological type has evolved, and there now are multiple assessment tools and modalities that support discoveries for how we use psychological type in every area of life. Today we can explore how type patterns are useful in our personal development and examine the role of flexibility in moving among the factors that Jung identified as central to how humans perceive and judge their experience.
Through decades of promoting research, publishing insights, and holding educational events, APTI has also evolved. Currently, APTI offers stimulating online programs and conferences. Let’s look at the forces that have affected APTI’s growth and involvement with psychological type.
Exploring history involves examining events, people, and outcomes. These links will take you on a journey of discovery:

Key People
C.G. Jung published Psychological Types (1921) to benchmark his observations of the patterns in how people think about and act on their experiences. He was very concerned with the psychological costs of “one-sidedness”; therefore, he wanted readers to know how these patterns can take hold of their mindset and approach to life. He also wanted them to understand that growth means expanding how they see and understand experience.
Jung is a controversial figure for many reasons. He made many propositions about the psyche and the role of symbols in how we adapt to life. Some of his propositions cannot be tested with traditional methodologies, making the claims questionable from a scientific perspective. In Psychological Types, he proposed eight mental functions. As identified and described by Jung, the eight functions are complex and deeper in the way the psyche works than any brief description can provide. Here is an overview of the primary purpose of the mental functions:
Perceiving Functions
- Introverted Sensing is about the exactness of sensory information.
- Introverted Intuiting is about a flow of images and patterns in the imagination.
- Extraverted Sensing is about external sensory awareness and action.
- Extraverted Intuiting is about seeing and expressing patterns, connections, and trends.
Judging Functions
- Introverted Thinking is about identifying and verifying propositions and theories.
- Introverted Feeling is about deciding by aligning ideals and values.
- Extraverted Thinking is about analytical precision and logical sequencing.
- Extraverted Feeling is about connecting and finding a human thread in experience.
Over time, Jung wrote many variations of how these eight functions work. He noted that while there are “superior” and “inferior” functions, these designations always related to what is primary or hidden to our conscious awareness.
Isabel Briggs Myers and Katharine Briggs had been observing individuals in their community and social networks and created a crude system of patterns. When they read Jung’s work, they recognized that they were on to some important observations about differences in the people they knew. Myers wanted to create an “indicator” of psychological type to help with identifying the natural interests and preferences of others; she was especially focused on military career exploration. Myers, for 10 years, was a paid consultant of the Educational Test Services (ETS). Her indicator, which became known as the MBTI, was published by ETS, and for a decade, individuals who completed standardized achievement tests also took the MBTI Research Form.
Myers lived long enough to see her instrument completed by 1 million people before her death in 1981. ETS had agreed to move data and the indicator to Consulting Psychologists Press (CPP) in Palo Alto, California. Today, CPP is called the Myers Briggs Company, Inc. Myers and Briggs’ work is documented in Mother’s Light, Daughter’s Journey by Frances Wright Saunders.
Myers led an amazing life. She graduated from Swarthmore at 16 and was constantly investigating her father’s measurement methods. When she decided to create the “Indicator,” she was methodical and systematic about analyzing items for her tool. Since Myers’ lifetime, the MBTI has been revised three times by teams of statisticians and psychometricians. They used IRT statistics (a powerful statistical tool based on a random sampling of the US population) which is today the gold standard for validating such instruments. Astonishingly, 40 years later, most of her items survived this rigorous analysis.
By the late 1960s, Myers knew there were many aspects of each of the preferences that she had chosen to measure. She created a tool to sort four dichotomies: Extraversion-Introversion, Sensing-Intuiting, Thinking-Feeling, and Judging-Perceiving. She reasoned that Jung had proposed opposite mental processes (e.g., Sensing-Intuiting) so she constructed her tool this way. She developed the Judging-Perceiving scale as a way to identify dominant and auxiliary mental functions.
Mary McCaulley, Ph.D., a faculty member at the University of Florida in Gainesville, Florida, discovered the MBTI while looking for a tool to work with underserved health populations. Myers and McCaulley became fast friends and collaborators and founded the Center for the Application of Type (CAPT) at the University. McCaulley immersed herself in data from the MBTI and responded to a growing number of professionals using the tool by collecting data and developing training to help them use the tool appropriately. The Association for Psychological Type (APT) was founded out of these efforts. McCaulley and CAPT managed the Association until the late 1980s, when APT hired an independent staff to manage activities and programs. McCaulley authored numerous articles on the MBTI and psychological type.
Thomas Carskadon, Ph.D., faculty member at Mississippi State University, developed the Research in Psychological Type journal, which became the Journal of Psychological Type – “the official research journal of the Association for Psychological Type.” In the early 2000s, publication of the journal shifted to CAPT. Carskadon was and is a relentless promoter of research about psychological type. As the years flew by, the articles in the journal focused on type theory and type applications, with multiple tools in addition to the MBTI. Today, the library managed by CAPT continues to provide access to the research.
Katherine Myers, daughter-in-law of Isabel Myers, became APT’s first president. A long line of individuals have served as leaders on the board of directors, and as key chapter or type community leaders to further the primary mission of the association that became the Association for Psychological Type International, APTI. Educators, consultants, psychologists, entrepreneurs, and researchers have given uncountable hours to keep the organization growing and providing learning opportunities for people around the globe. More than 1000 leaders have provided guidance and support from the local to the international level to ensure that the mission of promoting the constructive use of differences and effective use of psychological type continues.
David Keirsey, Ph.D., of California State University at Fullerton, published Please Understand Me which launched a contemporary introduction to temperament theory. This theory has considerable overlaps with psychological type. Otto Kroeger, Linda Berens, Naomi Quenk, Roger Pearman, Jane Kise, and Dario Nardi published numerous books that were best sellers and continue to inform users of psychological type today. All these authors and association members have played a key part in the growth of the use of psychological type and the expansion of APTI.
Members of APTI are also crucial players in APTI’s growth and development. Their continuing interest in the use of psychological type and their earnest desire to promote the ethical use of type have motivated the organization throughout its history. From the earliest small groups of type users gathering, to the conferences loaded with a plethora of research and application reports, APTI has sought to engage a supportive community in this work. Just as all institutions must adjust to survive, APTI has changed its structure and programs to meet the needs of a changing market of users of psychological type.
Though not a “person,” Consulting Psychologists Press, Inc., (CPP), founded by Stanford University faculty member Jack Black, Ph.D., played a critical part of the journey in expanding the use of psychological type and the growth of APTI. Before CPP published the MBTI, Educational Testing Services (ETS) had the MBTI Research Form; with the transfer to CPP, Form F became the primary form used to access type information. Originally used primarily by ministers and priests for marriage counseling, some career counselors had also discovered the tool. After CPP’s release of Form F, the MBTI became widely available to career counselors and personal development counselors, and later to organizational development consultants. Eventually, CPP became the Myers Briggs Company, which continues to publish Step I and Step II versions of the tool.
Today, technology has made the concepts of psychological type more accessible, with millions of websites and millions of users. There also has been an enormous increase in the number of assessment tools and publications that promote psychological type. And the research continues.
Key Moments in Time
Key moments are the result of hundreds of people having conversations about psychological type, and endless hours of work to develop APTI. Some moments are much more important than others. These “moments” are events, circumstances, or forces that resulted in an important outcome for the association. Let’s consider “moments” in terms of their impact. For example, while APTI has promoted and sponsored conferences during the last four decades – no conference has dramatically altered the course of APTI’s development, except the founding session. However, some moments of significance have changed APTI’s character and focus.
Moment 1: Briggs and Myers Find C.G. Jung’s Work on Psychological Types
When Briggs and Myers found Jung’s Psychological Types, they discovered that a renowned European intellectual had confirmed their observations. Their work became a “cause” when Myers became convinced that an indicator of type patterns would help people find what is most satisfying in their work (especially in the military in WW II). With a methodical mind, Myers was determined to create an indicator using her knowledge of measurement gained from her father. Having her project taken on by Educational Testing Services (ETS) allowed her to collect and analyze data in their offices. She had the assistance of psychologist and psychometric genius, David Saunders, Ph.D., a member of the ETS staff. The MBTI Research Form would lay the groundwork for many thousands to discover psychological type.
Moment 2: McCaulley and Myers Create a Collaboration
Mary McCaulley, Ph.D., a faculty member at the University of Florida, found a review of the MBTI in the Buros Mental Measurements Yearbook. With persistence, she reached out to Myers to explore her “indicator.” Her efforts would result in a collaboration that gave birth to the Center for the Application of Type (CAPT) and eventually the Association for Psychological Type. CAPT continues to provide application resources and a library of research articles on psychological type.
Moment 3: Publication by CPP (now the Myers Briggs Company)
Founded by Jack Black, a faculty member at Stanford, Consulting Psychologists Press (CPP), now the Myers Briggs Company, became the publisher of the MBTI and provided the first wide access to the MBTI Form F. CPP published a number of assessments with the goal of promoting individual development. Black was not interested in assessments of abnormal behavior or psychological mental health issues; his goal was to publish tools for self-understanding and personal growth. CPP published the MBTI from 1975 to 1981; before her death, CPP informed Myers that 1 million people had taken the MBTI Form F. In the years that followed, there was exponential growth in the purchase and use of the MBTI and associated supporting materials and books.
Moment 4: CAPT and APT Take Different Paths
As APT grew, its operations needed support beyond what CAPT staff could provide. APT leadership promoted a qualifying program to allow non-psychologists to access the tool. Several other qualifying programs were also developed to meet market demands. Between sponsoring qualifying programs and conferences and meeting local chapter requirements, APT and CAPT had different needs. CAPT promoted its mission to publish and train MBTI users in the “constructive use of differences.” APT pursued its mission of educating and informing users of psychological type about appropriate and effective ways to use the theory and the MBTI instrument. Moving forward, only the publisher, CPP, and CAPT provided training programs that allowed individuals who were not qualified by educational standards to access the MBTI.
APT conferences became a key opportunity to connect with individuals in other countries that were also developing associations. At the 1991 Richmond Conference, leaders from Britain, Australia, Canada, and Japan were invited to discuss possible collaborative efforts. Shortly after these meetings, APT added International to its legal identification and the Association for Psychological Type International (APTI) became a reality.
Moment 5: Supporting the Journal of Psychological Type
The expansive use of the MBTI led naturally to research articles. With the help of Tom Carskadon, Ph.D., a faculty member at the University of Mississippi, APT established the Journal of Psychological Type. In collaboration, CAPT and APT solicited research for publication in the journal. Professionals in education, psychological fields, and consultants provided research on application questions, such as using type to help with learning disabilities to promote effective teams. CAPT continues to publish the journal and maintains access to previous editions through its library.
Moment 6: Publication of the 1985 Manual (and subsequent editions)
While ETS was publishing her work, Myers prepared a 1962 manual that explained the theory and the data collected to date; it also reviewed the traditional methods of reliability and validity applied to MBTI data. It took 23 years for a second manual to be published. The 1985 manual provided the most complete summary of type data available, with hundreds of studies summarized and reported. It also included updated studies on reliability and validity, along with chapters on applications and use of type.
Myers had been busy analyzing facets of the type preferences, which were the foundation for Form K and Form J: K had 20 facet scales and J had 27. The manual for Form K was published in 1987 and eventually led to Step I—the four-letter code and Step II—the four-letter code plus 20 facets. This resulted in augmenting existing training programs and developing new programs to explain Step II results and type development. David Saunders, the psychometric professional who had worked with Myers at ETS, was central to the development of the longer reports and facet scales.
The 1998 manual that replaced the 1985 manual contained the most sophisticated statistical analysis available for the MBTI. Using IRT (Item Response Theory) statistics and a national random sample, the MBTI was “rebuilt” using the most current and widely accepted powerful statistical techniques. The same method was used to rebuild the longer versions of the assessment and produce a new manual for Step II.
The 1975 Form F was used to produce the 1985 manual. Most of Myers’ items survived IRT analysis and were incorporated into completely rebuilt Form M (now Step I) and Form Q (now Step II). The 1988 revision that incorporated IRT was extraordinary: Even today, while many tools have been validated on factor analytic models, IRT has not been used to analyze any other personality-related tool. There have been three manuals released after Myers’ death, and in 2015, using international samples, they performed a latent attribute factor analysis to confirm the preferences for an international audience.
Step II and the 1998 manual fed an international growth of the use of the MBTI. In 2018 the publisher used internal samples to do a factor analysis of the dimensions of the assessment and published the first international manual supplement.
Moment 7: Criticism of Psychological Type
As psychological type grew in popularity and use, critics of the framework – and especially the MBTI – emerged from multiple arenas. The National Science Foundation published a critical report in 1993. Articles in psychological journals argued about the efficacy of the model. The Journal of Psychological Type published critical articles. McCaulley noted that once you are “big,” there are lots of targets on your back. Some critical reports raised important questions for inquiry; most of these questions have been addressed.
APTI has responded to criticisms of psychological type and type-related tools by encouraging reviewers to be fair-minded in looking at and comparing assessments to psychological type. All the tools use standard methods for showing reliability and validity, and all the studies for psychological type are above standards.
All tools and methods have their limitations, but this has not stopped the rapid growth of the use of psychological type. Individuals find the model practical and useful in understanding differences in a rational and meaningful way. APTI is optimistic that as data are gathered and viewed in new ways, Jung’s propositions will remain as vibrant today as they have been for more than 100 years.
Moment 8: Additional Measurements and Methods
“Is that all there is?” was a question that many APTI members asked as publications and new research questions emerged. Researchers began to look at aspects of development not included in the MBTI. Research teams looked at the effect of stress on type development, others looked at different aspects of the preferences, and still others looked at a return to Jung’s eight mental functions as a basis for understanding type.
A number of publishers used test development methods to promote different ways of assessing and looking at type. Others used qualitative methods for looking at behavior patterns through videos and interaction patterns. More approaches to identifying typological elements emerge as the years go by. APTI members come to psychological type through various means, through a range of assessment tools, workshops, or other certifications on personality patterns.
Moment 9: Rapid Technology Utilization
Millions of websites present cogent information on psychological type (some that claim to provide useful information do not). Self-paced eLearning programs provide access to measures of psychological type. APTI meetings and conferences are now virtual. International health challenges brought about rapid technological developments that forced organizations to pivot to digital-based delivery of content. All assessment tools now use web-based platforms for administering and scoring surveys. Technology has rapidly expanded the number of individuals who engage with type. APTI’s mission has not changed. APTI continues seeking to connect individuals from all over the world in the appropriate, effective, and ethical use of psychological type.
A Story of Commitment to an Idea Over Time
For many users, psychological type is the only constructive model of human differences. Understanding type gives self-affirmation and an understanding of others. Understanding type gives a new dimension to life. This narrative is replicated thousands of times each year. Psychological type has its source in the human psyche, which Jung believed merely needed to be exposed to the light of insight.
The CAPT Era: 1975-1987
Birth, Affiliation, Support & Independence
Introduction
Jung proposed that there were psychological types based on various mental resources and tendencies that influenced every aspect of life. Myers and Briggs had been observing patterns in behavior that coincided with Jung’s propositions. Myers decided to take these observations further and created the Myers-Briggs Type Indicator some 25 years after Jung’s book Psychological Types was published. Because of the Myers’ family status in the scientific community in the US, Educational Testing Services (ETS) published the MBTI as a research tool. The tool was part of the testing procedure for graduate students taking the Graduate Record Exam for nearly a decade. The resulting data was used to revise the assessment over time. Myers revised and created the MBTI Form F when the instrument was assigned to a new publisher.
Common Cause

Mary McCaulley, a graduate faculty member at the University of Florida, found a review of the MBTI in the Mental Measurements Yearbook and reached out to Myers to learn more about her tool. In the late 1960s, Myers and McCaulley collaborated in various type-related efforts that paved the way for the creation of the Association for Psychological Type.
The Myers and McCaulley relationship set the stage for three significant events in 1975. The first, and perhaps most significant, was their founding of The Center for Application of Psychological Type (CAPT), with the mission to foster “the constructive use of differences.” That same year, a group of faculty members from the University of Florida organized and ran the first MBTI conference in October to coincide with Isabel Myers’ birthday on October 18. The third significant event occurred when the MBTI was recognized for practical application and its publication transferred from Educational Testing Service (ETS) to Consulting Psychologists Press (CPP).

CAPT began operating as part of the AMSA (American Medical Student Association) Foundation. McCaulley’s The MBTI News, published by CAPT, led to the formation of interest groups and professional training. CAPT also took over sponsorship of MBTI conferences. Later in 1979, CAPT became an independent non-profit organization. The activities of the newly formed organization were pulling too much time and effort away from research, and McCaulley believed a separate, activity-focused organization was needed. Her idea got immediate traction with the CAPT board, who decided to launch a new organization designed to lead conferences, training, and communities.
A Proposal
Harold Grant, a CAPT board member, volunteered to author a proposal for the structure of the new organization. Edward Golden, Ed.D., chaired and the entire Golden family managed the 1979 conference in Philadelphia. Dr. Golden charged a modest membership fee to be used to fund the launch of the yet unnamed APT association.
In 1979, the third MBTI conference was held in a location that was convenient for the then ill Isabel Myers to attend; a special banquet was arranged to celebrate her 82nd birthday. The theme of the conference was “New Horizons,” and David Keirsey delivered the keynote, titled, “New Horizons in Understanding Differences: Temperament in Behavior.” The conference heralded the new organization and its future direction of inclusiveness.
Not everyone was happy with the outcome. Fortunately, Katharine Myers stepped in with a bright vision and a deep determination to launch the organization successfully. The other founding officers included Susan Brock as President-elect, Sally Golden as Treasurer, Sheldon Kitt as Secretary, and David Keirsey and Eve Delunas as Members-at-Large.
Myers created Interest Areas and appointed a group of specialists to create and lead conference segments based on the ways that typology was being applied in various fields. She asked that group to help draft the bylaws and to join the founding board. The group included J. Pendleton Waggeners for Careers and Occupations; Eleanor Barberousse for Counseling and Psychotherapy; Barbara Highland for Education; Gary Hartzler for Organizational Development; Naomi Quenk, for Psychological Theory; Tom Carskadon for Research, and Sister Marie Cornelia Weychest for Religious Issues. The first appointed Regional Vice Presidents included O.W. Lacy for the Northeast, Gae Boyd for the Southeast, Dorothy Emerson for the Southwest, Shirley Dahlen for the Midwest, Louise Giovannoni for the West, and Jane Hardy Jones for the Pacific.
The Launch
In 1979, APT launched under the stewardship of CAPT. The next summer, facilitators Gary Hartzler and Alan Brownsword led the first board meeting. With two days to complete the articles of incorporation and the bylaws, the facilitators relied on the gift of type to aid their facilitation.
Launching the new organization was not without complications. There was a controversy: should it be an academy, comprised of a small number of highly skilled and accomplished professionals? Or should it be a larger membership organization, open to what came to be called “type enthusiasts”? Many in the group proposed an academy design which allowed only professional members. Isabel, however, made a passionate plea that “type enthusiasts” also be welcome, so that the organization could reach as many people as possible. The proposal for an academy was defeated. Members chose to create “a general membership organization.” Any individual with any interest in psychological type could become a member. APT was launched and operational.
In 1980, APT became a separate non-profit 501(c)3, a major step in the organization’s evolution. CAPT’s tribute to Isabel Myers was the last issue of The MBTI News. APT began publishing The MBTI News and later changed its name to The Bulletin of Psychological Type. Beginning in 1981, APT ran the conference and took responsibility for the Interest Areas.
A Journal Emerges

The fourth MBTI conference was held at Stanford University in 1981, where a great partnership emerged. APT, a membership organization with little tangible to offer its members, partnered with a wonderful publication, The Journal for Psychological Type, which lacked a distribution channel. APT took over from CAPT the delivery of The MBTI News and The Journal for Psychological Type (formerly called Research in Psychological Type). The first editor was Thomas Carskadon.
APT continued to grow and expand. Mary Ellen Bogart was the first CAPT employee who provided full-time support to the growing APT. By 1985, with the addition of the APT MBTI training program, the APT staff became a full department at CAPT. By 1987, APT had grown enough for it to launch as its own organization, but the relationship between APTI and CAPT remains strong.
The 1980s & 1990s
Independence & Growth
The 1980s were fertile ground for the growth of the newly independent APT, as the MBTI gained in popularity. In 1985, the addition of MBTI qualifying programs brought new members and increased revenue. APT also continued to grow in community and spirit, with chapters and interest areas.
There were significant advances in the development of type theory and applications in the 1980s and 1990s. Practitioners were beginning to look deeply past the four-letter MBTI code to understand and clarify the eight Jungian functions (or cognitive processes). APT leaders in this thinking included Margaret and Gary Hartzler, and Linda Berens. Leona Haas and Bob McAlpine developed the approach further, based on the work of Jungian Analyst, Dr. John Beebe. Dick Thompson wrote the first book on the function/attitudes. Using data gathered from the Center for Creative Leadership, Roger Pearman published two books of behavioral observations of the eight functions.
As we moved into the 1990s, there was a shift in emphasis to systems thinking. As applied to type theory, systems thinking focused more on “whole type,” rather than the parts of type. From this perspective, type is a dynamic system of energy with interconnections from process to process and from conscious to unconscious. At the 1993 APT XI Conference in Newport Beach, California, John Beebe’s presentation focused on type bias that results from looking at parts, and he made an appeal to start speaking of “preferences for…” rather than “…is a type.” This shift was highlighted at the 1995 APT XII Conference in Boston, where the significance of the language of type was clarified, and practitioners were encouraged to speak to the whole and not parts of an individual’s type.
During these years, APT’s publications became an enormous source of pride for the organization. With each new volume, the quality of the Journal of Psychological Type (a labor of love for Thomas Carskadon) reached new heights. In 1982, the theme of Volume 5 was “business management and organizational development”; Gary and Margaret Hartzler were leading contributors. Two years later, Volume 7 was the first Journal that was professionally printed. In 1997, Volume 43 added a new section called “Applications of Psychological Type,” directly in line with the vision of our founders. APT was progressing beyond its original charter to become the standard bearer for leading-edge thinking and excellence in standards.
Psychological Type Communities Populate the US and Canada
APT communities were building connections to become learning and sharing centers. Under the leadership of Louise Giovannoni and Eve Delunas, the Western Region grew in members and fostered the development of APT. At one point the Southern California Chapter had more than 2,000 members. In 1980, The Western Regional Conference attracted many of David Keirsey’s students.
During that time, Linda Berens began her long-lasting association with APT. At the 1983 APT Conference in College Park, MD, Berens presented a two-day, pre-conference workshop on temperament and type dynamics. She continued to refine Keirsey’s work and, together with Giovannoni and Sue Cooper, co-authored Introduction to Temperament, published in 1990.
APT held the following conferences:
- APT IV, 1981, Stanford University
- APT V, 1983, College Park, MD
- APT VI, 1985, Evanston IL
- APT VII, 1987, Gainesville, FL
- APT VIII, 1989, Boulder, CO
- APT IX, 1991, Richmond, VA
- APT X, 1993, Newport Beach, CA
- APT XI, 1995, Kansas City, MO
- APT XII, 1997, Boston, MA
- APT XIII, 1999, Scottsdale, AZ
APT Goes International and Becomes APTI
During the late 1980s and early 1990s, a series of sister organizations started to develop around the world. The British Association for Psychological Type, BAPT, was founded in 1989. Its purpose, “To promote the understanding of, knowledge about, and use of Jungian psychological systems, mainly (but not exclusively) with reference to MBTI.” The New Zealand Association for Psychological Type, NZAPT was founded in 1990, its mission “To promote the ethical use of Psychological Type in Aotearca – New Zealand.” The Australian Association for Psychological Type, AusAPT, was founded in 1992 and exists to “Promote knowledge and use of psychological type in the Australian society, in particular, for the professional uses of type.” Their mission is “To expand knowledge of psychological type and to support the ethical use of psychological type and its instruments.”
The 2000s Conferences
APTI continued to hold bi-annual conferences:
- APTI XIV, 2002, Toronto, CA
- APTI XV, 2003, Portland, ME
- APTI XVI, 2005, Portland, OR
- APTI XVII, 2007, Baltimore, MD
- APTI XVIII, 2009, Dallas, TX
- APTI XIX, 2011, San Francisco, CA
- APTI XX, 2013, Miami, FL
- APTI XXI, 2015, Miami, FL
- APTI XXII, 2017, Salt Lake City, UT
The 2000s
Possibilities & Challenges
Beginning in the 2000s, APTI faced the difficult balance of leading through significant challenges, while also nurturing exciting new possibilities.
The potential for connecting digitally was in its infancy. APTI formed an eChapter to connect to members who were not located in any chapter’s geographic area. The first event featured Otto Kroeger. Thanks to the first eChapter President, Marilyn Parente, and board member champions Linda Trommelyn and Sidney Courtice, the eChapter met in person for the first time at the 2005 conference in Portland, OR. The first eChapter events featured Pat Wyman in 2005 and Katherine and Elizabeth Hirsh in 2006. While the eChapter no longer exists, APTI boldly moved to digital programs and conferences.
In the mid-2000s, many membership organizations began experiencing membership declines. APTI did not escape this trend. Declining memberships meant lost revenue, and in order to cut expenses, APTI needed to make changes in its administrative management. To improve revenue, APTI expanded membership levels to widen the funnel to premium and loyal members and offered extended benefits.
In 2008, APTI experienced a significant loss of income when the MBTI publisher ended its agreement for APTI to deliver MBTI qualifying programs. This created a huge financial challenge for the organization, which in 2009 increased membership dues the first time in more than a decade. That year the APTI board began requiring chapters to pay affiliate dues to share in the legal, accounting, and support costs APTI incurred.
In 2017, APTI became an all-volunteer run organization, ending its contract with a management company in an effort to reduce overhead. The focus remained on continuing to provide excellent programing and membership benefits.
Because of financial constraints, APTI postponed the 2019 conference to 2020, and then the COVID-19 epidemic caused APTI to cancel the 2020 conference. In February, 2022, APTI hosted its first virtual conference. It was a success. APTI had found a new way to connect with members to deliver meaningful content and held a second virtual conference in November of that year. APTI, like many associations around the world, has turned to virtual events to avoid the potential health risks of face-to-face gatherings. While APTI looks forward to future in-person gatherings, it continues to provide dynamic programming through two virtual conferences annually, in winter and fall, that cover a host of topics to enrich understanding type and using type ethically.
